Thursday, August 19, 2010

Amul Model to Diamon Industry

Amul model drives 1,500 diamantaires to form giant co to buy roughs


Surat: The Amul model of cooperatives has worked wonders for the country’s milk industry. Now, the same model promises to take the Indian diamond industry to the next level.
    Faced with shortage of roughs and growing competition from China, Indian diamantaires are coming together to form a company to source raw material. After brainstorming over the last weekend, it has been decided that
about 1,500 small, medium and large diamond merchants will float a company called Surat Diamond Sourcing (India) Ltd (SDSL) which will directly source roughs from mining companies across the globe and sell it to its members — all equal stakeholders — through a tender system.
    Already, about 60 to 70% of the rough diamonds mined across the world come to Surat. The move could raise the market share and also eliminate brokers, thus reducing costs.

To be formed under Companies Act by September-end, SDSL will
set up liaison offices in key mining countries like Australia, Canada, South Africa, Botswana, Namibia, Tanzania and Zimbabwe to facilitate direct sourcing of roughs.
    The company will have an initial capital of Rs 1,000 crore. For membership, large manufacturers and rough dealers will contribute Rs 1.08 crore each. Over 1,000 small and medium manufacturers will contribute Rs 54 lakh each.
    Though SDSL can sell diamonds to any company in the world, registered members in Surat and other parts of India will get preference. While 200 diamond
manufacturers have already become members, the process of raising money from another 1,300 members will be completed over the next few weeks.
    “The new company will follow the ‘Amul’ pattern. We want to begin our operations with the direct sourcing of rough diamonds from Zimbabwe. The Zimbabwe government has a stockpile of $2 billion worth of rough diamonds and we want to purchase it all,’’ said Ashit Mehta, founder member of SDSL and chairman of Blue Star,
a leading diamond company.
    “SDSL intends to compete with other players by becoming a sightholder or a client of big mining companies like De Beers, Alrosa, Rio Tinto and BHP Billiton. With a strength like this, we can buy any amount of rough put up for sale,’’ said Parag Shah, managing director of K Girdharlal.
    According to Chandrakant Sanghavi, chairman of Sanghavi Exports, almost all diamond trading company sightholders are keen to join SDSL.

SPARKLING MOVE Co to source roughs from Australia and Africa 60-70% roughs come to Surat 1,000 cr co’s initial capital 1.08 cr each big diamantaire’s contribution

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